Industry · Fintech

Financial products people actually trust.

Marketing surfaces, product interfaces, and content infrastructure for banks, payment platforms, lending startups, and financial SaaS.

Overview

Fintech buyers are cautious by default. Every design choice — the copy, the type, the density of the dashboard — either builds trust or spends it. We treat trust as a design output, not a brand attribute.

We work with payment platforms, digital-first banks, lending startups, wealth-tech, and compliance-facing SaaS on the surfaces that decide whether a customer signs up, funds an account, or churns after the first friction.

The regulatory floor is non-negotiable — disclosures, data handling, audit trails, KYC flows. We design around those constraints rather than pretending they don't exist.

What we see in this sector

Marketing sites that read like a compliance disclosure

Legal-first copy scares users; brand-first copy scares regulators. We find the register that satisfies both without sanding off the personality.

Dashboards that hide money

We redesign product surfaces so users can see, at a glance, where their money is, what changed since yesterday, and what action is due — the three questions every fintech user has.

KYC and onboarding flows that leak users

We instrument every step, isolate where users drop, and redesign the specific screens costing you the funnel — not the whole thing.

Outcomes you can expect
  • Signup and funding funnels instrumented end-to-end.
  • Marketing and product surfaces sharing one design system.
  • Compliance-required disclosures designed in, not bolted on.
  • Documentation and audit trails that survive due diligence.
FAQ · Fintech

Fintech — the questions we get most

Do you build the regulated back-end (ledger, KYC engine)?
No — we integrate with your regulated core (or your BaaS provider) and own the customer-facing surfaces. That specialisation keeps both teams sharp.
Can you help with SOC 2 / PCI evidence for the web layer?
Yes — we can produce architecture diagrams, access-control documentation, and change-management logs for the parts of the stack we own.
How do you handle sensitive customer flows in design reviews?
Anonymised staging data by default, role-scoped access to production, and no PII in Figma or Notion. If your compliance team needs a formal DPA, we sign one.