Strategy · January 18, 2026 · 3 min read
On not faking authority
Why we don't publish fake awards, fake clients, or fake testimonials — and what we do instead.
Early-stage studios are tempted to manufacture credibility: invented client logos, recycled testimonials, fake "as featured in" rows.
What we do instead
We write. We publish field notes, case studies of our own product work, and detailed process documentation. Authority comes from showing the work, not borrowing someone else's.